Backlinks are links to our present site on other websites or pages. The backlinks are important for blog  in several respects, but in a predominantly visibility. 
Backlinking is a way to optimize this site to get better placement in search engines. The more links there are to our site this will have more visibility in search engines and everything related to it.

Sites like Google allocate a significant proportion of credit to sites with quality backlinks. This site is quite visible. How many more references of sites have placed you will have better chances of visibility.

Backlinks can be purchased in various forms, is a strategy by authorities in relation to the SEM that their sites have a good ranking and be placed on the first page of search engines when searched certain words known as keywords.

Examples of buying backlinks is the case of paid reviews where you have to put some text with links to a given site. But without doubt the best way to gain visibility in search engines and get backlinks is by readers who truly recommend the site.

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